Going Global: How to Expand Into International Amazon Marketplaces With Jana Krekic [The Opportunity Ep. 97]

International expansion is a great way to scale your Amazon
business, but many sellers don't speak the local language of the
market they are trying to infiltrate. 


To solve this problem, sellers use software like Google
Translate to help them translate their existing sales copy, but
according to Jana Krekic, this approach often hurts sellers more
than it helps them.  


Jana is the founder and CEO of YLT Translations, an agency
that helps Amazon sellers translate their listings, sales copy,
and keyword research to suit various foreign markets. Jana
believes that human-based translations help sellers to better
navigate the nuances of foreign languages in a way that software
cannot. 


In this episode, we discuss the language differences that
often trip sellers up, the pros and cons of using AI to generate
your sales copy, and the international rules and regulations
sellers should be aware of.


We also discuss the risks and rewards of international
expansion, which countries to expand into first, and the steps
sellers should take to ensure a smooth transition into foreign
marketplaces. According to Jana,


"If you want to enter an international Amazon marketplace,
the number one thing you should do is market research. That is
crucial. After that, you should focus on creating keyword-driven
content. The Amazon content rules are less strict in Europe than
in the US, so you can use that to your advantage." 


Lastly, Jana shares some insights into Amazon's expansion
plans, including the new countries they will be launching
marketplaces in, and the opportunities this creates for Amazon
sellers around the world. 


If you have set your sights on global expansion, then
listen in to this conversation to find out how to conquer foreign
Amazon marketplaces.
Topics Discussed in This Episode:


The services that YLT Translations offers Amazon sellers
(03:22)


Jana walks us through her background and entrepreneurial
journey so far (05:34)


How AI competes with human-based translations
(11:13)


The opportunities Amazon sellers can tap into by
expanding internationally (16:55)


Nuances other than languages differences that sellers
should be aware of (28:39)


International rules and regulations that often trip
sellers up (34:14)


New Amazon marketplaces that will be opening in the
coming year (39:14)


The foundation's sellers should have in place before they
expand internationally (40:34)


Risks sellers should be aware of when moving into foreign
FBA marketplaces (44:43)


The European countries you should expand into first
(48:21)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


YLT Translations


Helium 10


Data Dive Tools



Sit back, grab a coffee, and learn how to adjust your
Amazon listings to suit international marketplaces.