Amazon DSP Advertising: How to Unlock Its Full Potential With Mina Elias [The Opportunity Ep. 98]

It's no secret that Amazon's marketplace is growing
incredibly quickly.


With so many new brands entering the fray, how can sellers
make their listings stand out in such a saturated market?


For Mina Elias, a 7-figure Amazon seller, the answer lay in
making efficient use of Amazon's advertising platforms. As his
expertise in this area grew, so did requests from fellow sellers
asking Mina to optimize their advertising campaigns. 


This inspired Mina to create Trivium Group, an Amazon
advertising agency that specializes in PPC and DSP advertising
campaigns, helping sellers get their products in front of
shoppers, earn more money, and grow their businesses.


In this episode, Mina joins us to discuss Amazon DSP
campaigns, an often overlooked advertising option. He guides us
through the differences between DSP and PPC campaigns, the best
time for businesses to start making use of DSP, and the risks and
rewards of using this promotional tool.


We also dive into the secrets behind Mina's entrepreneurial
success, including how he grew his business from 3
employees to 30 in one year and the systems he uses to help him
manage his team. According to Mina, 


"The number one hack I've figured out as a business owner
is that using consultants is a great time-saving shortcut that
can help you grow your business incredibly fast. For example, I
can learn how to do Google Ads in three months, but with just six
one-hour consultations with a Google Ads consultant, I can be
just as good."


If you want the inside scoop on how to create a winning
Amazon DSP strategy, then this is an episode you don't want to
miss out on! 


Want a free PPC audit from Trivium? Follow the link below
to learn more.
Topics Discussed in This Episode:


Mina discusses his background and how he became involved
with Amazon (02:55)


The benefits of attending business conferences
(11:14)


An explanation of Amazon DSP and how it differs from PPC
(19:05)


The criteria sellers need to meet in order to use Amazon
DSP (24:35)


How long do you need to run DSP ad campaigns before they
become profitable? (30:26)


How to segment your DSP marketing funnel (33:40)


The success stories Mina has witnessed DSP have on Amazon
brands (38:40)


Why Mina grew his team from 3 people to 30 in one year
(41:44)


The key to hiring the right person for the job
(46:04)


The lessons Mina wishes he know when first starting out
on Amazon (55:14)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


Trivium Group


Free PPC audit from Trivium


CXL Digital Marketing Courses


Zoom


Slack


Notion


Salesforce


Helium 10


Data Dive



Sit back, grab a coffee, and learn how to grow your Amazon
business using DSP campaigns.