Rank and Rent: How to Build a Passive 6-Figure Monthly Income With Luke Van Der Veer [The Opportunity Ep.110]

Building and maintaining a handful of websites is enough to
keep most SEOs extremely busy. But is there a way to build a
large portfolio of sites that can generate a passive
monthly income? 


As Luke Luke Van Der Veer discovered, this can be achieved
using the rank and rent business model. 


Luke builds high-ranking, lead-generating websites that
target profitable niches. He then rents these sites to business
owners who can take advantage of the leads. After investing a few
hours into building and ranking the sites, the majority of Luke's
work is done. He can then sit back and enjoy the recurring rental
income that the sites bring in. 


In this episode, Luke sits down with us to discuss the rent
and rank business model in detail. He walks us through how he
scaled his business to include 100+ rank and rent sites, how he
outsources work, and the fee structure he used to get to a
6-figure monthly income. 


For those who are just starting out in rank and rent, Luke
breaks down how to source clients for your sites, which niches
can be money pits, and the mindset entrepreneurs need to adopt to
make a success of this business model. 


Luke also sheds light on the strategies he uses to get his
sites to rank, including using Google My Business, the ins and
outs of citations, and how to use blog comments and PBNs to build
up his sites' backlink profiles. 


If you are skilled in SEO but don't have the time or
resources to maintain a traditional content site, then rank and
rent may be the solution you've been searching for. Grab your
notebook and pick up invaluable tips and tricks from the industry
leader in rank and rent websites!
Topics Discussed in This Episode:


Luke's background and how he ended up in the online
business world (03:30)


A breakdown of how the rent and rank business model works
(06:50)


How Luke goes about finding clients to rent his sites
(12:40)


Why Luke prefers to work within the home services niche
(15:55)


The common mistakes people make with rank and rent
(17:25)


The benefits of ranking on Google My Business
(20:06)


Why you should wait until your address is verified before
doing citations (28:22)


How Luke uses blog comments and PBNs as a backlink
strategy (30:25)


How Luke structures the fees for his services
(35:26)


Examining the earning potential of rank and rent
(39:35)


Why Luke is diversifying his business with
brick-and-mortar real estate (45:15)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


Luke's Website Rental Coaching 


Side Hustle Nation


Online Jobs 


CallRail



Sit back, grab a coffee, and learn how to build a passive
income using the rank and rent strategy!