Everything You Need to Know About Building Authority Sites With Ricky Kesler [The Opportunity Ep.111]

Creating a website that generates a steady stream of
revenue is goal number one for the majority of site
owners. 


The challenge is leveling your site up further, to where
the money you make from your site can replace your main source of
income. 


Teaching people to do exactly that is Ricky Kesler's
passion. Ricky is the co-founder of Income School, an educational
platform that teaches website owners how to build profitable
blogs and YouTube channels that provide a reliable source of
income. 


In this episode, Ricky joins us to discuss why focusing on
building authority is the best way to create a profit-generating
website. Building authority not only helps your site rank better
on Google but also makes accumulating backlinks that much
easier. 


"Five or six years ago, just writing good content was
enough. But now, in addition to good content, it's grown more and
more important to have authority of some
kind." 


According to Ricky, there are two main areas to focus on
when building authority, topical authority and industry
authority. You can build topical authority through a depth of
content. Instead of focusing on surface-level topics in your
niche, pick 1-3 niched-down categories that you can dive deeper
into. Writing an extensive amount of content will help you become
an authority in these subcategories before expanding into the
wider niche. 


Second, build authority and renown in your industry by
writing guest posts, or even better, appearing on relevant
podcasts. This will help you become a known name in your niche
and, as an added bonus, will help you build relevant backlinks to
your site. 


Ricky also walks us through the key building blocks you
should put in place when starting a site from scratch, how to
leverage YouTube to grow your audience, and he shares several
powerful growth strategies you can use to level up your
site.


This episode has all the information you need to grow your
website from a side hustle to a money-making machine!
Topics Discussed in This Episode:


Ricky's background and the origins of Income School
(02:57)


How Ricky goes about building authority for his sites
(06:34)


The key building blocks needed to create an authoritative
site (12:31)


Additional growth strategies you can use to build your
site (17:31)


The optimum number of websites to have in your portfolio
(21:44)


The criteria you should look for when buying websites
(24:43)


How Ricky knew it was time to sell some of his sites
(28:46)


SEO myths and misconceptions that you should avoid
(32:40)


How to use YouTube to build an audience (37:55)


Ricky breaks down the ins and outs of his Project 24
course (43:44)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


Income School


Project 24


Epic Gardening



Sit back, grab a coffee, and learn how to build an
income-generating website by growing your site's
authority.