The A-Z of Building a Passive Content Site Business With Morten Storgaard [The Opportunity Ep.112]

When building a content site, you don't have to choose
between profitable and passive. You can have the best of both
worlds, as long as you have a few key elements in
place. 


Figuring out what these key elements are can be a steep
learning curve for newcomers. That's where Morten Storgaard comes
in. 


Morten is a seasoned content site professional who put his
experience to good use by creating Passive Income Geek. His
in-depth course teaches entrepreneurs how to build a full-time
income with passive websites. He also has a successful YouTube
channel where he shares useful tips and tricks for improving your
sites. 


In this episode, Morten unpacks some of the core building
blocks of a successful content site.  


We dive into the importance of a strong domain name, and
what separates the good names from the bad. Morten reveals he
thinks why redirects and link building should take a back seat to
creating quality content, and explains how to churn out top-notch
content while keeping your business passive.


We also touch on how you can use YouTube to feed traffic to
your site, and how to balance content production across both
platforms. 


If you want to get into the content site game, but don't
have much time on your hands, then Morten has plenty of
actionable advice that you can use to build a passive website
business of your very own.
Topics Discussed in This Episode:


Morten introduces himself and explains the idea behind
Passive Income Geek (01:40)


Why Morten transitioned away from affiliate sites into
content sites (05:06)


Why choosing a good domain name is crucial (10:05)


Morten sheds some light on his content production process
(14:25)


Bad SEO advice that Morten has come across (17:29)


Why Morten prioritizes quality content over 301 redirects
and link building (20:18)


The role that social media plays in Morten's business
strategy (27:14)


How to scale a YouTube channel without being the face of
your brand (29:42)


How Morten manages his team and his portfolio of sites
(33:07)


The origins of Passive Income Geek and what sets it apart
from other courses (41:56)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


Passive Income Geek


Passive Income Geek YouTube channel


Wayback Machine


Economics Explained YouTube channel


Keyword Chef



Sit back, grab a coffee, and learn how to generate a
full-time income from passive content sites!