Expired Domains: How to Leverage Established Authority and Backlinks with Sean Markey [The Opportunity Ep.117]

Buying an existing business allows you to skip the building
phase and jump straight into generating profit. Similarly, using
expired domains can be a cost-effective alternative to starting
from scratch. 


This is a tactic that Sean Markey often uses, leveraging
expired domains to fast-track the authority of his sites.
Sean is an SEO who specializes in acquiring, building out,
and 301'ing expired domains. Using this approach, he has sold
over $775k in sites in the last few years. 


In this episode, Sean joins us to shed light on the various
benefits of using expired domains. 


We discuss the qualities of a great expired domain, and the
red flags you should steer clear of. According to Sean,


"For me the most important characteristics are,
is the expired domain indexed? Then, if
it's indexed, is it ranking? A lot
of really powerful expired domains with strong backlink profiles
will continue ranking. That makes the pool of possible
acquisitions smaller because a lot of sites don't hold their
rankings through that expiration process. Then, check
what the site is ranking for and ask
yourself if it's niche-relevant to what you're
doing."


Sean dives into the various ways you can use expired
domains, and how long it will take to start seeing results. He
also reveals the best places to purchase expired domains and
walks us through some strategies you can use to win domain
auctions.


If you are looking for new and effective ways to boost your
backlink profile and domain authority, then look no further than
this informative episode!
Topics Discussed in This Episode:


Sean walks us through his background and his
entrepreneurial journey (03:24)


What initially drew Sean to expired domains
(07:01)


The characteristics of a good expired domain
(09:57)


At what stage in its lifecycle should you purchase an
expired domain? (14:20)


What Sean looked for when buying a site from Empire
Flippers (16:19)


Why Sean uses 301 redirects as his main link-building
method (20:51)


The best places to buy an expired domain (23:26)


What to do with an expired domain once you've bought it
(26:56)


The timeline of taking an expired domain from zero to
hero (34:13)


Strategies to win domain auctions (38:08)


The backstory of Sean's Rank Theory newsletter
(40:30)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


Rank Theory newsletter


Ahrefs


Wayback Machine


Spamzilla.io


Dom Cop 


ExpiredDomains.net


How To Start a Bog



Sit back, grab a coffee, and learn how to use expired
domains to accelerate your domain authority.