Marketing in the Age of AI: How to Stay Competitive with Mike Kaput [The Opportunity Ep.123]

AI is poised to revolutionize the marketing and online
business industries. It can increase your revenue, decrease your
costs, and according to Mike Kaput, it could 100x your output in
the next few years. 


Despite these benefits, many marketers and entrepreneurs
are still hesitant to embrace AI.


In this episode, Mike, the Director of Marketing at the AI
Marketing Insitute, joins us to discuss the misconceptions,
untapped potential, and use cases of AI in online
business.


He breaks down the various ways business owners can use AI
to optimize their business, including how AI can help take
solopreneurs to previously unachievable heights. We dig into how
rapidly the AI industry is evolving and the steps entrepreneurs
and marketers can take to ensure they don't get left in the dust.
According to Mike,


"No matter who you are, or what you do, you're going to
have to start experimenting with AI. 
Otherwise, you're going to see some pretty serious existential
risks in your career, and in your business. The first thing to do
is figure out how to make your content different
than what a machine can output. Then, take that unique
perspective and scale it using AI tools."


Mike also provides actionable advice on how to write killer
AI prompts and how to use AI to improve your email
open rates. We also address the common concerns
surrounding AI, including the legal and ethical concerns
surrounding the technology, and the various jobs that AI is
likely to replace.


Though there are some uncertain times ahead as we navigate
an AI-influenced world, Mike maintains that the pros outweigh the
cons when it comes to integrating AI into your online
business. 


This episode is full of useful tips, advice, and insider
knowledge to make sure you don't get left behind during the
coming AI revolution!
Topics Discussed in This Episode:


Mike introduces himself and shares what the AI Marketing
Institute does (02:21)


How AI can reduce costs and increase revenue for online
businesses (05:24)


The Genius in the Room method
for writing a great AI prompt (08:30)


How to use AI to improve your email open rates
(11:49)


How to really take advantage of AI as a solopreneur
(14:31)


What marketers can do to become irreplaceable in the face
of AI (20:30)


Why Mike believes search engines will become extinct
(28:32)


How entrepreneurs can stay up to date with rapidly
evolving AI (37:12)


The ethical concerns involved with using AI
(42:23)


Mike puts to rest some common myths and misconceptions
about AI (47:40)


Interesting findings from the AI Marketing Institute
state of the industry report (52:57)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


AI Marketing Institute


Mike's LinkedIn


Marketing Artificial Intelligence book 


State of the Industry report


Hubspot


Seventh Sense


Emad Mostaque's Twitter


Allie K. Miller's Twitter


Robert Scoble's Twitter



Sit back, grab a coffee, and learn how
to leverage AI to reduce costs and increase your
ROI!