Revisited - The Seeds of Success: Building a Multi-Million Dollar Gardening Website with Kevin Espiritu [The Opportunity Ep. 87]

While Greg works his magic at yet another conference, sourcing
new and exciting guests for the podcast, we'll revisit an episode
with one of our favorite guests, Kevin Espiritu. Enjoy!

How do you turn a humble content site into a multi-platform,
globally recognized brand?


For Kevin Espiritu, the answer lay in producing human-focused,
genuinely useful content instead of churning out articles for
profit. Kevin is the founder of Epic Gardening, a gardening brand
with a relatively simple mission: to teach 10,000,000 people
around the world how to grow plants and food. What started as
just a website, is now a multi-faceted content and eCommerce
brand with millions of followers on social media. 


In this episode, Kevin walks us through the things he wished he
had known when he first started building his business, including
outsourcing labor to free up valuable time. According to Kevin,


"When it comes to growing your business, knowing where your time
is most valuable as the founder is the most important thing. If
you have the resources, what you should be doing is either
automating, delegating, hiring, or deleting things that are not
as valuable as your leveraged time."


We dive into the ins and outs of Kevin's content creation
strategy, discussing the techniques and approaches that helped
him attract over 10 million readers to his website last year and
over 3 million followers on his various social media
channels. 


Kevin also shares some insights into the future of Epic
Gardening, including how he plans to use the $17.5 million in
growth capital he recently raised. 


Kevin's success story is a wonderful example of the merits of a
human-focused, instead of profit-driven, business strategy.
Listen in to learn how to grow your brand across multiple sales
and social media platforms while maintaining a cohesive brand
identity. 
Topics Discussed in This Episode:

Kevin shares how his entrepreneurial journey started and
where he is today (02:22)

The origins and inspiration behind Epic Gardening (06:25)

The secret sauce behind Epic Gardening's enduring success
(08:45)

How Kevin approaches creating content across various channels
and platforms (16:25)

The biggest setbacks and challenges Kevin faced while
building Epic Gardening (22:46)

How Kevin identified the right time to expand into eCommerce
(27:41)

Why and how Kevin raised $17.5 million in growth capital
(34:53)

How Kevin plans to use this growth capital to scale Epic
Gardening (38:07)

Why websites make such a good investment vehicle (41:09)

What Kevin would do differently if he had to start Epic
Gardening all over again (43:06)

Kevin's dreams for the future of Epic Gardening (49:26)

Mentions:

Empire Flippers Podcast

Empire Flippers Marketplace

Schedule a call with our expert sales advisors 

Create your own Empire Flippers account

Epic Gardening

Epic Homesteading  

Authority Hacker

Backlinko



Sit back, grab a coffee, and learn how to successfully scale
your business while remaining true to your brand identity.