Cracking the Content Code: How to Create Quality Content at Scale with Nick Jordan [The Opportunity Ep.125]

It's easy to get lost in the complexities and nuances of
SEO. But what if, instead of spreading yourself thin by focusing
on backlinks, page speed, and endless technicalities, you focused
solely on content?


To many, this may sound like a recipe for disaster. But
Nick Jordan, the founder of Content Distribution, has proven that
a content-first approach can achieve successful, repeatable
results. According to Nick,


"If you want more results, the number one
thing you need to do is just publish more content. Publish better
content than your competition and focus a hundred percent of your
attention on that."


To prove his point, Nick built a framework that allowed him
to take several projects from zero to a hundred thousand organics
a month without building backlinks or doing any technical
tweaking. Now, Nick and his team produce hundreds of pieces of
content every month without sacrificing quality.


In this episode, Nick discusses why he believes content is
king, and walks us through the carefully thought-out systems he
has put in place to allow him to produce such large volumes of
content. Nick explains,


"You need two things to scale high-quality
content velocity. First, you need people who care. The only way
you can publish hundreds of articles every month that are really
good and consistently better than the competition is if the folks
who are writing and editing the content are passionate about what
they do. 


The next thing you need is documentation to hold people
accountable. If you want something done consistently the same way
every single time, you need documentation that enables your team
to execute at a level just as high as you or even higher."


Nick's all-in approach to content also inspired additional
business ventures. He introduces us to Cluster AI, the keyword
grouping tool that he built to make creating topic clusters a
breeze, as well as Workello, a platform that helps entrepreneurs
source quality writers in minutes.


We end off the episode with some useful tips on how to find
the best writers, and Nick weighs in on the impact he thinks AI
might have on the SEO industry.


If you're struggling to produce enough content to get your
site off the ground, or simply want to learn how to take your
content game to the next level, then this is an episode you don't
want to miss out on!
Topics Discussed in This Episode:


Nick's 30-second elevator pitch and how he got started in
the SEO industry (02:14)


Why Nick prioritizes content over backlinks
(06:06)


Nick's content-first framework (09:33)


How Nick automated his keyword research process
(16:11)


How Nick's keyword grouping AI tool informs  page
optimization (23:21)


How Nick's content production team is structured to mass
produce content (25:08)


Bootstrapping mass content production using Nick's
strategy (32:56)


The metrics Nick measures to determine if a campaign will
be successful (40:23)


The inspiration behind Workello (46:16)


Nick's tips for hiring quality writers (52:11)


The impact Nick thinks AI will have on the SEO industry
(1:01:03)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Schedule a call with our expert sales
advisors 


Create an Empire Flippers account


Content Distribution 


Cluster Ai


Workello


Content Distribution Youtube channel


Ahrefs


Slite


Airtable


Originality.ai



Sit back, grab a coffee, and learn how to produce large
volumes of content without sacrificing quality!