Maximizing Display Ad Revenues by Owning Your Ad Inventory with Kean Graham [The Opportunity Ep.130]

Display advertising is a powerful monetization, but many
website owners miss out on extra profits and growth by treating
display ads as a "set and forget" addition to their
site.Recognizing
this untapped potential, Kean Graham created MonetizeMore, a
platform that increases ad revenues by using auction technology
to find the advertisers willing to pay the most for your ad
placement. They also offer a suite of tools that helps publishers
analyze their revenue stats and detect and block invalid
traffic.


In this episode, Kean joins us to shed light on the state
of the display advertising industry in 2023. We discuss the
challenges publishers are currently facing, including how market
changes have impacted RPMS, and how AI will affect organic
traffic.


Kean also dives into some of the pitfalls that many
publishers are unaware of. He reveals the dangers of bot traffic
attacks and explains how invalid traffic can be a silent killer
for your site. 


Kean also explains how many black box companies gatekeep
your ad inventory, and how owning that inventory is the key to
unlocking exponential growth for your site. According to
Kean,


"Your ad inventory is a wealth of data that you can use to
sell directly to advertisers, access premium RPMS, or create
brand partnerships. So If you really want to grow your site to
ambitious levels, it's vital to partner with companies that
believe in transparency and ad inventory ownership."


If you want to take control of your ad revenues and propel
your site to new heights, then don't miss a minute of this
episode!
Topics Discussed in This Episode:


Kean's background and info about
MonetizeMore(02:33)


How MonetizeMore uses AI tech to detect bots and invalid
traffic (04:07) 


How competitors use bots traffic attacks and how to
protect yourself (08:44)


The challenges that publishers are currently facing
(17:25)


Strategies publishers can use to grow their revenue
(22:33)


The data points you can gain access to by owning your ad
inventory (30:50)


How large publishers diversify their traffic sources
(33:29)


Kean's take on the effect AI will have on Google Search
(36:13)


The stepping stones for growth in 2023 (41:05)


How Kean keeps innovating after so long in the industry
(46:00)

Mentions:


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Kean's LinkedIn



Sit back, grab a coffee, and learn how to accelerate your
site's growth using your display advertising inventory.