Supercharge Your Shopify SEO: How to Outrank Your Competitors with Benjamin Golden [The Opportunity Ep.140]

Shopify store owners have a whirlwind of responsibilities
like managing supply chains, keeping tabs on inventory levels,
and staying ahead in a competitive market. 


It's no wonder that SEO often takes a backseat.


In the race for quick results, many sellers lean towards
paid advertising, but this week's guest believes that SEO is the
real game-changer that will set the stage for skyrocketing
sales.Benjamin
Golden is the founder of GoldenWeb, an SEO agency focused on
scaling Shopify brands through SEO.


In this episode, Benjamin explains that while paid ads
might offer instant gratification, they are no match for the
steady and sustainable stream of traffic that SEO can bring to
your Shopify store.


He walks us through the first steps to kickstart a thriving
Shopify SEO strategy, the crucial role the backlinks play in
eCommerce SEO, and how to strike the perfect balance between paid
ads and organic
traffic.Benjamin
also shares his views on how AI will affect the eCommerce and SEO
industries, explaining,


"I think AI will affect every single business, but not in
the way that people think.


I like to compare it to the gold rush. It wasn't everyone
that was digging up and mining gold that got rich. It was the
people selling the shovels. 


The same thing will happen with AI. Everyone is rushing
into building the next AI tool, and some of those businesses will
succeed and do well, but that's going to get very saturated, very
fast. The people that will really benefit from AI are the ones
that learn how to properly integrate AI into their
business.'


Finally, Benjamin explains the unique advantages of buying
online businesses as an agency owner, using the resources,
internal processes, and industry connections the agency has
developed to fast-track growth.
If you're an eCommerce store owner then
listen up, because this episode is filled with actionable
insights and expert tips that will supercharge your store's SEO
and sales.
Topics Discussed in This Episode:


Benjamin's background and how he became involved in SEO
(03:08)


Why Benjamin chose to focus on SEO specifically for
Shopify stores (05:27)


How eCommerce SEO differs from affiliate SEO
(09:38)


The first steps of a successful Shopify SEO strategy
(14:47)


The crucial role backlinks play in eCommerce SEO
(20:17)


How to allocate your marketing budget between paid ads
and SEO (27:34)


Common SEO mistakes that eCommerce store owners make
(32:37) 


Why Benjamin believes AI is like the gold rush
(37:48)


The reason Benjamin decided to diversify his income by
buying a SaaS business (46:55)


The benefits of buying online businesses as an agency
owner (50:37)

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Sit back, grab a coffee, and learn how to propel your
Shopify store to unparalleled heights using the power of
SEO!