The ABCs of Rockstar Content Marketing with Philipp Schoeffmann [The Opportunity Ep.141]

With the content marketing industry constantly evolving,
it's easy to get caught up chasing the latest trends and forget
about the basic principles that form a strong marketing
foundation.


This week's guest, Philipp Schoeffmann, joins us to explain
how to build on those basics to turbocharge your
marketing.


Philipp is a 20-year marketing veteran. He has not only lit
up the stage as the charismatic host of the Affiliate Worlds
conferences, but he is also the pioneer behind Reals, a service
that repurposes your existing video content into engaging clips
that boost your brand's authority.


Philipp sits down with Greg to explain why marketers need
to avoid shiny object syndrome and instead focus on the core
ingredients of marketing mastery.  


Before you can expect to successfully market to your
audience, you need to understand what drives them. What makes
them tick? What keeps them up at night?
Armed with this knowledge, you
can create attractive offers and impactful content that really
resonates with consumers and keeps them coming back for
more.


The good news is that creating powerful content doesn't
have to be a grueling process. With the right structure in place
and a little help from AI, creating high-quality content at scale
is easy as pie. 


Another way to save time and money on content creation is
to lean into the power of user-generated content. According to
Philipp,


"User-generated content is definitely the way to go. In
general, you can expect your traffic to be maybe a fourth in
terms of cost. CPMs are a lot lower. Engagement rates are four or
five times higher. And you just build up a lot of trust.
So user-generated content gets you better buyers at a
cheaper cost."


If your marketing feels tired and lackluster, listen in to
Philipp's top-notch advice on how to create content that really
packs a
punch!As an
added bonus, Philipp is offering our podcast listeners a 20%
discount on his Reals service. Head over to the Reals website
(linked below) to learn more!
Topics Discussed in This Episode:


Philipp walks us through his 20-year journey in online
business (04:22) 


How the marketing industry has changed over the last 20
years (09:30)


How to create value in your marketing (12:59)


Why content is still king in 2023 (19:30)


How to structure your content so that it is not a time
killer (26:29)


The anatomy of what makes a good short video
(36:18)


How brands can encourage the creation of user-generated
content(49:27)


How Phillipp uses AI to create content (53:33)

Mentions:


Empire Flippers Podcasts


Empire Flippers Marketplace


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advisors 


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Reals


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Stupid Saying No by Alex Hormozi


ElevenLabs


Descript



Sit back, grab a coffee, and learn the secret to mastering
content marketing in 2023 and beyond!