Revisited - Neuromarketing: How to Influence the Behavior of Your Consumers With Nancy Harhut [The Opportunity Ep.108]

Sometimes, consumers need a little nudge to convince them to add
your product to their checkout cart. 


You could try using discounts and promotions to lure consumers
in, but these techniques aren't always sustainable and can eat
into your bottom line. So what strategies can you use instead?


Nancy Harhut believes the answer lies in neuromarketing. Nancy is
the Co-Founder and CCO of HBT Marketing, an agency that blends
creativity with behavioral science to drive consumer engagement.


Through many years of research, Nancy has learned that consumer
behavior often isn't rational. Instead, people are driven by
hard-wired, instinctive and emotional responses. By tapping into
behavioral science techniques, entrepreneurs can trigger these
instinctive responses to boost conversions. 


In this episode, Nancy joins us to explain the science behind
consumer decision-making and walks us through how to use concepts
like the authority principle, social proof, and loss aversion to
increase purchase intent. According to Nancy, 


"Behavioral scientists have found that people are twice as
motivated to avoid the pain of loss as they are to achieve the
pleasure of gain. So as a marketer, you should inject a little
well-placed loss aversion. Instead of saying "Take advantage of",
try saying "Don't miss out on". That's what people really pay
attention to because people hate to lose out."


Don't risk missing out on any more sales! Use Nancy's expert
advice to gain an advantage over your competitors and stand out
from the crowd. (See what we did there?)
Topics Discussed in This Episode:

Nancy's entrepreneurial background and the origins of HBT
Marketing (03:45)

Neuromarketing and behavioral science and how it applies to
marketing (08:43)

The topics Nancy's book covers and how it can help marketers
(15:40)

How Nancy created a 13% increase in purchase intent for one
of her clients (17:41)

Top techniques to trigger emotional responses in your
customers (20:54)

How different demographics respond to neuromarketing
techniques (31:17)

Common mistakes people make when attempting to use
neuromarketing (35:01) 

Cringy marketing techniques you should avoid (37:47)

What inspired Nancy to write her book Using Behavioural
Science in Marketing (44:38)

Changes and trends that have influenced marketing over the
last few years (48:35)

Mentions:

Empire Flippers Podcast

Empire Flippers Marketplace

Schedule a call with our expert sales advisors 

HBT Marketing

Using Behavioural Science in Marketing by Nancy Harhut 

The Believing Brain by Michael Shermer



Sit back, grab a coffee, and learn how to increase purchase
intent through behavioral marketing.