Revisited - Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [The Opportunity Ep. 66]

In today's world, almost everyone uses email. But many
entrepreneurs still underestimate the power of email marketing
and its ability to establish a meaningful connection with your
customers. 


This week's guest is Greg Zakowicz, a veteran email marketer and
the Sr. eCommerce Expert at Omnisend, an eCommerce marketing
automation platform.

With 15 years of experience under his belt, Greg has witnessed
firsthand the transformative power that email marketing can have
on eCommerce businesses. According to Greg, 


"If you sell something online, you should probably be sending
marketing emails. Otherwise, you're leaving money on the table."


In this episode, Greg discusses how email has evolved over time
and how to set up a successful, automated email marketing
strategy. He explains how to use email marketing in each step of
the buyer journey and how it can plug the holes that social media
marketing can't fill. 


He also walks us through how to breathe life back into a dormant
email list and some of the common email marketing pitfalls that
trip up eCommerce business owners. 


If your list of email subscribers is simply gathering dust, you
don't want to miss out on Greg's valuable insights!
Topics Discussed in this episode:

How Greg got his start in the world of email marketing
(01:16)

How email marketing has evolved over time and why it remains
relevant (06:49)

Why email marketing is an essential tool for e-commerce
businesses (14:39)

The foundations of setting up a successful email marketing
strategy (21:16)

How to revitalize a dormant email list and reestablish a
meaningful connection with existing subscribers (27:14)

The common email marketing pain points that entrepreneurs
encounter (34:21)

What email marketing success looks like, and who is getting
it right (40:58)

How SMS can work hand-in-hand with email marketing (45:20)

Pro tips for utilizing automations in your email marketing
(51:38)

Insight into any upcoming email and SMS automation trends
(56:52)

Mentions:

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Onmisend



Sit back, grab a coffee, and learn how to leverage the power of
email marketing!