Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [The Opportunity Ep. 89]

In order to be successful, eCommerce sellers need to have the
ability to be flexible and pivot to meet new trends
head-on. 


In this episode, Kasey Luck explains how Shopify merchants can
take advantage of the hype surrounding NFTs by minting and
selling them through their Shopify stores.


Kasey is the founder of Luck & Co, an agency that specializes
in increasing eCommerce conversion and retention rates through
SMS and email marketing. She also has a YouTube channel, where
she teaches valuable industry advice, helping eCommerce sellers
to boost their sales. 


Kasey walks us through the various use-cases for NFTs in
eCommerce, the risks and rewards of branching out into NFTs, and
how the crossover between eCommerce and blockchain will affect
the industry in the coming years. 


We also discuss what drew Kasey to the eCommerce industry, and
her passion for email and SMS marketing. She explains the power
that these marketing channels can provide to business owners, and
reveals the most common marketing mistakes she sees sellers make.
According to Kasey,


"When you start a new brand, the first thing that you should be
thinking about and setting up is your traffic. If you don't have
traffic, you don't have anything else. It's too soon to be
focusing on things like email and SMS marketing if you don't have
any idea how you're going to drive traffic to your site."


If you're ready to step into the future of eCommerce and learn
more about NFTs and the metaverse, then this is a conversation
you don't want to miss out on!
Topics Discussed in This Episode:

Kasey walks us through her entrepreneurial journey so far
(03:28)

Why Kasey decided to start her own marketing agency (06:30)

Why working in the eCommerce industry really resonates with
Kasey (09:26)

The common marketing mistakes that trip eCommerce sellers up
(13:36)

Kasey explains what exactly an NFT is(18:51)

How NFTs are crossing over into the eCommerce world (23:45)

The fundamentals Shopify owners should have in place before
launching NFTs (29:15)

The biggest risks associated with selling NFTs on Shopify
(32:01)

The advantages available to sellers who get into the NFT game
early on (33:37)

The changes Kasey predicts in the eCommerce industry over the
next few years (34:39)

Mentions:

Empire Flippers Podcast

Empire Flippers Marketplace

Luck & Co

ReallyGoodEmails.com

Mailed.com

Mailcharts.com



Sit back, grab a coffee, and learn how to take your eCommerce
business to the next level by minting and selling  NFTs
through your Shopify store.