Revisited - How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [The Opportunity Ep. 63]

How do you integrate your business into consumers' lives and have
your products playing on their minds, even when they're not
online? Today's guest believes Pinterest is the key to
deepening customer engagement.


In this episode, we talk to Kate Ahl, the founder of Simple Pin
Media, a marketing agency that creates personalized Pinterest
marketing strategies for online businesses. Kate also created the
Simple Pin Podcast, a popular Pinterest-focused podcast that
boasts over a million downloads.


Kate has a unique take on Pinterest, believing that it doesn't
fit in with the likes of Instagram and Facebook. She has often
stated:


"Pinterest is very much like Google. It is not a social media
platform, it is a search and discovery network."


In this interview, Kate elaborates on this concept and explains
how patience is a virtue when marketing on this unique platform –
which can pay off handsomely. We also dig into what makes
Pinterest users tick and how entrepreneurs can leverage Pinterest
to grow their traffic and boost their brand awareness. 


Kate walks us through how the pinning platform has changed over
the years and the new trends that are shaping the Pinterest
landscape. Taking these factors into account, Kate discusses the
biggest challenges businesses face when using Pinterest and how
to go about setting up a successful Pinterest marketing strategy
for years to come.


If you feel like your Pinterest marketing is lacking that extra
oomph, you don't want to miss out on this episode!

Topics Discussed in this episode:

How Kate got started on Pinterest and the birth of Simple Pin
Media (02:04)

Why Pinterest is a search and discovery network, not a social
media platform (07:52)

How Pinterest can supplement your SEO to bring in floods of
traffic to your site (09:19)

How the Pinterest ecosystem has evolved over the years
(14:18)

What it takes to be successful and the trends driving
Pinterest today (17:27)

The Pinterest Verified Merchant Program and buying intent on
Pinterest (21:58)

Is Pinterest the right platform for Amazon sellers? (29:03)

The steps to starting a successful Pinterest marketing
strategy (35:46)

Kate's biggest success story growing client's businesses
through Pinterest (44:12)

The biggest challenges that businesses encounter when using
Pinterest (47:03)

How Kate built her Simple Pin Media team by training women in
her community (51:25)

What Kate's podcast has shown her about the power of the
Pinterest community (54:18)

Mentions:

Empire Flippers Podcast

Empire Flippers Marketplace

Simple Pin Media

Canva



Sit back, grab a coffee, and learn how to create a Pinterest
marketing strategy that will shine a spotlight on your business!