Growing a Link-Building Agency to $500K MRR through Effective Networking with Steven Khanna [The Opportunity Ep.156]

When running an online business it's easy to fall prey to
the mindset that everything should happen online.


But sometimes, to really grow your online business, you
need to step away from the screen and connect with people
face-to-face.


Take Steven Khanna, for example. He's the Head of English
Markets at White Press, a global link-building and marketing
agency. Steven used in-person networking to skyrocket his
success, generating over $500K per month for White
Press.In this
episode, Steven shares how attending conferences and actively
networking played a crucial role in his success.
Attending just one
conference helped Steven grow his monthly recurring revenue (MRR)
from $5K to
$50K!Steven
also dives into the important role that link-building plays in a
modern SEO strategy. According to Steven,


"People keep saying that links are not an important ranking
factor, but if you look at the backlink profiles of big,
successful websites, they're still building links. Even in
troubled times, link-building will never lose its value. Links
will always be one of the most important ranking factors for
driving traffic and leads."


Steven goes on to provide useful tips, tricks, and advice
on how to optimize your link-building to ensure you are
generating the right kind of
traffic.


This conversation with Steven shows the power of
adaptability and perseverance in online business. It's a reminder
that it's never too late to make your mark!
Topics Discussed in This Episode:


An introduction to White Press and its rapid growth
(02:46)


Steven's background and how he ended up in SEO
(05:49)


The benefits of international expansion (12:26)


Behavioral differences across different countries and
cultures (17:33)


How Steven builds trust with his clients (22:04)


The important role conferences play in Steven's
acquisition strategy (29:23)


How Steven uses affiliates to grow White Press
(41:50)


The most common myths people believe about link building
(50:53)

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Sit back, grab a coffee, and learn the power of in-person
networking and the importance of link-building in modern
SEO!