Overlooked Shopify Features That Can Transform Your Business with Chris Singleton [The Opportunity Ep.160]

Shopify is a powerhouse in the eCommerce industry, with
merchants running more than 1,000,000 businesses on the
platform.


But Shopify is more than just a product listing tool. It
offers thousands of apps and integrations to help you build a
profitable eCommerce business.


In this episode, we're joined by Chris Singleton, the
founder of Style Factory Productions, a site that provides
in-depth reviews and comparisons of key business apps to hundreds
of thousands of readers.


Chris reveals the 'hidden' Shopify features that many
merchants overlook.


From Shopify's SEO tools and blogging features to its free
email marketing tool and abandon cart feature, Shopify has a full
toolkit to help you grow your business beyond a simple eCommerce
store.


Chris also highlights the power of YouTube for eCommerce
sellers. According to Chris,


"YouTube is a key SEO strategy for Shopify merchants. The
benefit is that you're dealing with two search engines because
your video appears in the Google search results and on YouTube.
The quickest SEO win at the moment is publishing content on
third-party platforms like YouTube, Pinterest, LinkedIn, etc, and
using that platform to drive traffic back to your store."


If you're an eCommerce seller, then this is an episode you
don't want to miss!
Topics Discussed in This Episode:


The most common pain points Shopify merchants face
(02:15)


Why Shopify merchants tend to focus on paid ads over
traditional SEO (03:40)


Why eCommerce SEO is easier than affiliate SEO
(05:43)


Quick SEO wins for Shopify (09:45)


Hidden Shopify features that many merchants aren't aware
of (12:23) 


Shopify's free email marketing tool (18:18)


Creating an effective abandon cart structure in Shopify
(22:25)


Integrating apps into your Shopify store and which apps
you should use (27:03)


Why merchants should choose Shopify over other eCommerce
platforms (29:44)


How Chris has seen eCommerce evolve in the last 10 years
(31:47)

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Style Factory


Chris's LinkedIn 


Podcast about scarcity and behavioral marketing



Sit back, grab a coffee, and learn how to take your
eCommerce business to the next level with Shopify's integrated
apps and tools.