Shopify Simplified: How to Launch, Sell, and Scale With Kurt Elster [The Opportunity Ep.163]

Choosing the right eCommerce platform can be a game-changer
for your business. With so many options available, it's important
to find the platform that sets you up for success.


In this episode, we chat with Kurt Elster, an expert who
believes Shopify is the go-to platform for any eCommerce
entrepreneur.
Kurt has been running a Shopify services agency for
over a decade, helping store owners with theme development,
migrations, and support. He's also the host of The
Unofficial Shopify Podcast and has interviewed more
than 500 eCommerce entrepreneurs.


Kurt shares why Shopify is not just a software company but
a champion for entrepreneurs.
He dives into everything you need to
know about selling on Shopify—from funding your store through
Kickstarter-style campaigns to building an audience and
optimizing conversions to boost sales.


Driving traffic to a Shopify store is often a lot harder
than attracting customers on Amazon. To combat this, eCommerce
entrepreneurs need to think outside the box and keep their eyes
open for hidden opportunities. According to Kurt, 


"People are ignoring SEO because they think AI is going to
destroy it, which means a lot of people are not investing in SEO
right now. But where are these AI tools getting the answers from?
They're still doing Google searches! 


So, building content like long-form, ultimate guide content
is a missed opportunity for a lot of folks. And, it's easier than
ever to create the content because ChatGPT and other tools can
help you write it."


Kurt also discusses the advantages of expanding into the
Amazon marketplace and gives tips for Amazon FBA sellers looking
to diversify with Shopify.


Whether you're thinking about starting a Shopify business
or looking to grow your current one, this episode is packed with
insights to help you succeed!


Topics Discussed in this episode:



How eCommerce stores have evolved over the last decade
(06:38)


The most common mistakes eCommerce sellers make
(10:23)


The pros and cons of Kickstart-style campaigns
(14:06)


How to build an audience for a Shopify store
(22:28)


How to build an audience for your eCommerce business on
Reddit (27:06)


The benefits of expanding into the Amazon marketplace
(30:18)


Tips for Amazon FBA sellers looking to diversify with
Shopify (34:25)


The core pillars of good conversion rate optimization
(38:02)


Personal vs professional brands (42:32)


Kurt's advice for entrepreneurs looking to build an
agency (47:54)

Mentions: 


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Empire Flippers Marketplace


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Kurt's website


The Unofficial Shopify Podcast


Matrixify



Sit back, grab a coffee, and learn Shopify tools and
tactics to skyrocket your sales!