Is PR Still Valuable? The Truth About Press Coverage With Peter Shankman [The Opportunity Ep.166]

Oscar Wilde once said, "There's only one thing in the world
worse than being talked about, and that is not being talked
about."


Getting your business mentioned in the right places at the
right time can take you from obscurity to virality overnight.
Nowadays, businesses tend to rely on social media, but
traditional PR and press coverage still play a key role in brand
recognition and lead generation.


In this episode, we're joined by Peter Shankman, the
founder of HARO, and most recently, Source of Sources, a platform
that helps journalists find the sources they need, and businesses
get the publicity they seek.


Peter discusses the state of modern-day PR, explains the
many benefits of press coverage, and offers practical tips on how
to get your business featured in popular publications. According
to Peter, 


"When it comes to getting PR or press for your company,
your job is to make a reporter's life easier. Email them saying
"This is what I do. Here's my website. Here's what I know. Here's
what I can help you say," and they will respond to you. Anything
you can do to make their job easier will get you the press you're
so desperately seeking."


Beyond PR, Peter also founded Mental Capital Consulting,
which helps businesses attract, hire, and retain neurodiverse
employees. Having grown up with ADHD, Peter knows firsthand how
neurodiversity can be a business superpower if you understand how
to leverage it.


He talks about the value neurodiverse employees bring to
companies and offers advice for neurodiverse entrepreneurs on
using their unique abilities to gain an edge in business.


Whether you're looking to land press coverage or discover
how to turn neurodivergence into an advantage, this episode has
something for every business owner!
Topics Discussed in this episode:


Peter's background and why he started Source of Sources
(02:29)


Posting bad AI-generated content on HARO? Peter will find
you! (04:18)


The inspiration behind Mental Capital - turning
neurodiversity into a superpower (07:36)


The benefits of building a neurodiverse team for your
business (14:37)


Peter's productivity tips for neurodiverse entrepreneurs
(19:50)


How to get more media coverage on a limited budget
(25:42)


The value of press coverage in the modern world
(28:10)


Press agencies - are they worth it? (35:30)


How to build stronger relationships with journalists and
publishers (39:02)


The death of PR (42:37)

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Source of Sources


Faster than Normal by Peter Shankman


Mental Capital Consulting



Sit back, grab a coffee, and learn how to
generate press coverage and PR like a pro!