Bringing a Disruptive Ecommerce Product to Market with David Bean [The Opportunity Ep.171]

Bringing a new product to market is no small feat. But
launching a disruptive product that has the potential to
transform an industry? That's a whole different ball
game.That's
exactly what David Bean set out to do with Nira, his business
that develops innovative at-home skincare lasers to fight
aging.


In this episode, David shares the highs and lows of
launching and scaling his unusual business—how he navigated the
uphill battle of finding early-stage funding, tackled the
challenges of marketing something brand-new, and built brand
recognition for a never-before-seen product. 


David also shares practical advice on what to look for in
an investor, how to prepare your business for
investors, and how to remain relevant
in the rapidly changing online business environment. According to
David,


"The online business industry  is changing so much. The
best way to take advantage of great opportunities is to be
nimble. To be agile and to adjust. You've got to constantly be
educating yourself. If you can do that, then you'll do really
well."


If you're thinking about launching a business of your
own,  this episode is packed with stories, tips, and advice
to help you take that first step.
Topics Discussed in this episode:


Moving from being an engineer to becoming an eCommerce
entrepreneur (02:48)


The challenges David had to overcome building his beauty
company (14:00)


How David launched his business after eight years
researching his product (24:22)


How changes in Facebook Ad algorithms have affected
David's business (30:27)


David's advice to entrepreneurs seeking early-stage
funding (32:16)


The characteristics David looks for in an investor
(40:09)


The big milestones David wants to hit with his business
moving forward (46:15)


David's advice to entrepreneurs looking to bring
disruptive products to market (48:28)

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Nira


David's LinkedIn



Sit back, grab a coffee, and learn how to launch a
disruptive business from the ground up!