Tracy Belcher ~ Classical Pilates has a PR problem!

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My guest today is Tracy Belcher, the founder and managing editor
of the popular Pilates blog and brand, Pilatay. Tracy is a
classical Pilates instructor, Franklin Method teacher and former
marketing and communications professional. And though Tracy is
completely obsessed with classical Pilates, she says it has a
public relations problem - actually two. Problem #1 - An
awareness issue: People do not understand what classical Pilates
is and what makes it different from its contemporary sister.
Problem #2 - An image issue: There is a perception of elitism and
exclusivity. As Tracy explains, “This generation of Pilates
teachers and students don’t care about past drama, it’s a turn
off. We just want to learn the work.”


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