Bonus – E3 2010, Sony Press Conference

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(Runtime: 28 minutes)



Sony’s press conference certainly ran a little bit too long for
my taste, but it was much, much more entertaining and useful than
Microsoft’s trainwreck just a day earlier. If you’re into audio
rather than text, why not listen to our Sony press conference
wrap-up podcast with me, Elliot, and Kit? Or, if you’re a text
guy/girl, head after the break to check out all of the details on
the new PlayStation Move motion control accessory, the surprising
announcement of the integration of digital distribution service
Steam on PlayStation 3, and Sony’s new Xbox Live-esque premium
subscription service for PSN. Either way, it’s sure to take less
time than the actual conference.



As Nintendo wisely did with their press conference, Sony left
one main presenter in charge of the proceedings, which was Jack
Tretton, President of Sony Computer Entertainment America, in
their case. Early on in the conference, Tretton discussed
Sony’s dedication to 3-D gaming, showcasing gameplay footage
(and a Feburary 2011 release date) from Killzone 3. Most
importantly, though, the PlayStation 3’s 3-D capabilities will
only work if you a) buy a 3-D television and b) buy 3-D
glasses. With the unveiling of Nintendo’s 3DS less than three
hours prior, it was pretty difficult to take any claims of
traditional 3-D seriously.


Speaking of major changes to the PS3, Sony simply wouldn’t stop
talking about PlayStation Move, the new motion control device
that uses a glowing ball at the end of what is essentially a
Wiimote to track movement in 3-D space. The Move wand itself
will hit stores in the fall of this year: September 15 in North
America, September 19 in Europe, and October 21 in Japan. In
terms of pricing, I was surprised to see fully fleshed-out
details from Sony, including prices for the wand ($49.99), the
suspiciously-similar-to-the-Wii-Nunchuck “navigation
controller” ($29.99), a bundle with the Eye camera, Move
controller, and Sports Champions game ($99.99), and finally a
bundle containing the contents of that bundle with a PS3
($499.99).


Yes, that’s right, you have to purchase three accessories the
wand, navigation controller, and Eye camera to play a
first-person shooter like, say, Killzone 3, with the Move. And
as luck would have it, Killzone 3, Ruse, NBA 2K11, Time Crisis,
and Echochrome will all have Move functionality on launch day,
while games like Resident Evil 5 will receive software updates
patching in the optional Move controls.


Sony is also now poised to offer a premium subscription service
on the PlayStation Network (PSN) called “PlayStation Plus” that
will provide “exclusive digital content” such as preferred
early demos, discounts on products in the PSN store, early
access to betas, and even some free game downloads. The service
will cost $49.99 for a year and $17.99 for three months, very
much like Microsoft’s Xbox Live Gold service, but PSN gamers
can still play online without subscribing to PlayStation Plus.
PlayStation Plus will be available “later this month.”


To promote their slate of third-party titles, Sony brought in
EA Chief Operating Officer John Schappert, who announced
“unprecedented support” for the PlayStation 3, including, um,
“exclusive, limited-edition, PS3-only” versions of Dead Space 2
and the Medal of Honor reboot? That sounds pretty precedented
if you ask me. After a few more trailers from EA, we were left
with release dates for Dead Space 2 (January 25, 2011) and
Medal of Honor (October 12, 2010) as well as confirmation of
“unlockable beards” in the latter. Yes, my friends. He said
UNLOCKABLE BEARDS.





Video Games | Portal 2 | E3 2010: You Monster Debut
Trailer HD


XBox 360 | Playstation 3 | Nintendo Wii





Finally, the most important announcement of all to many gamers,
even those who don’t own PS3s: Gabe Newell of Valve stepped
onto the stage and put down many of his gripes with the PS3
(while, I can only assume, simultaneously picking up a large
bag of money) in order to announce that PC/Mac digital download
system Steam will be launching on the PlayStation 3. We don’t
quite know how it’s going to work, or even if your games
purchased on PC will carry over to PS3, but we do know that
Portal 2 will be coming out on it! The trailer shows some
serious promise, but I’m going to need to see more before I’m
sure if I’m interested or not.


In the balance of the conference, Sony managed to announce
“PS3-exclusive day-one content for Mafia 2,” a PS3-exclusive
pack of missions and a November 16, 2010 release date for
Assassin’s Creed: Brotherhood, a November 2, 2010 release date
for Gran Turismo 5, and finally … a new game in the Twisted
Metal franchise on the PlayStation 3. Phew! Overall, the press
conference felt much more disjointed than Nintendo’s, since
most of the announcements were cut up among multiple speakers
and trailers, but it contained enough information to keep
hardcore and casual audiences interested (at least until they
fell into a coma from sitting way too long at one conference).


For more news and commentary out of E3 2010, check out
our E3 2010 label page.