Believe the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)

Michael F. Schein, writer, speaker, Founder & President of
Microfame Media, and author of "The Hype Handbook”, covers
learning his marketing chops from his time in a punk rock band,
the importance of taking side doors in your work, how to perfect
your packaging by embracing your quirks and insecurities,
starting a “secret society”, and tips on becoming your own “hype
artist”.