REMASTERED: Building a Storybrand, with Donald Miller (Branding, Promotion, Marketing, Communication)

Bestselling author, speaker,
and StoryBrand CEO Donald Miller breaks down
the Storybrand framework, the biggest mistake marketers make,
branding lessons from Jeb Bush to Donald Trump, the massive
importance of a common side-character, internal vs external
problems, solutions vs feelings, and the #1 thing you want to be
known for.