Blackout Punch, with Chris Hunter (Entrepreneurship, Food and Beverage, Business, Leadership)

We’re going loko!  Chris Hunter, founder of several
successful beverage brands, including the iconic Four Loko as
well as the health-focused Koia, and the unique Not Your Father's
Root Beer, shares insights from his memoir, “Blackout Punch: an
Entrepreneur’s Journey from Chaos to Clarity”, including the gap
in the market that he identified that led to the creation of Four
Loko, what they SHOULD have done at the very beginning to avoid
disaster later, how the role of Founder/CEO is ill-defined (and
why that's a good thing), hunters vs. gatherers in sales,
fighting the government to keep Four Loko legal, creating Not
Your Father’s Root Beer, what success means as a younger man
versus now, and the value of knowing you’re going to be wrong but
taking the first step anyways.


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