CLIP: Four Loko Vs. The Government

Chris Hunter, founder of several successful beverage brands,
including the iconic Four Loko as well as the health-focused
Koia, and the unique Not Your Father's Root Beer, shares the
story of the gap in the market that he identified that led to the
creation of Four Loko, and the process of fighting the government
to keep it legal.


Hear Chris's full interview in Episode 462 of The Action
Catalyst.