Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

Marketing, PR, and comms expert Kim Rozdeba shares insights from
his book, “Branding Queens”, including what exactly a brand IS,
the 5 C’s of branding, the paradox of expectation, the Oprah
test, and why having your own personal brand might be a trap,
plus, reminisces about carrying the Olympic torch in the ’88
games.