All About the Money: K-Drama Product Placements

All About the Money: K-Drama Product Placements

vor 5 Jahren
41 Minuten
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vor 5 Jahren
When you watch popular K-Dramas, you'll probably notice the many
products and brands that the characters use or purchase. Product
placements have become so prevalent in K-dramas in the last decade
that Korean and international viewers have also become familiar
with these brands -- which has resulted in the increase of sales
and helped in the spread of Hallyu. Ka-ching!
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