059: Kimberly Houston - Making The Words On Your Photography Website Not Suck

Kimberly Houston Is a copywriter for creatives professionals like
photographers. Today she talks about what website copy is, why
it's so important to your photography and finding the right
clients. She helps you figure out why the words on your website
is not working and what you can do to get potential clients to
fall madly in love with your work.  In This Episode You'll
Learn: What a copy writer is What a copy writer does for your
website Why you need a copy writer to make your photography
website stand out How a copy writer can book you more clients How
Kim got into copy writing and why she focus on working with
photographers Why your photos don't tell the right story and how
more words will help you The biggest mistake Kim sees beginner
photographers make when it comes to the words they use on their
website Why a Facebook page is not enough and why you should get
a website How you can start writing better content today The most
visited page on your website What page you should update and
rework immediately  What write on your photography website
The importance of blogging Why your "About me" is terrible and
not connecting with clients How to write a great "About Me" for
Photographers How you can work with Kim one on one   
Resources:  Kimberly Houstons Website Kimberly Houstons
incredible list of resources  Heidi Thompson's book "Clone
Your Best Clients: Taking The Guest Work out of Your Marketing
and Attract More Ideal Clients"   Quotes: My photos should
speak for them self I dont need a copywriter  If you want to
get found online you HAVE TO have copy on your website If you
dont differentiate yourself with your copy your photos are going
to be judged just on price ask yourself, what do you want people
to do on your home page  


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