124: Sandra Coan - Beginner Branding for Photographers: Get the Right Exposure

Sandra Coan is a film photographer from beautiful Seattle, WA who
specializes in newborns, families and classic portraiture. She’s
been in business for 20 years and loves sharing what she has
learned with others. Whether its film photography, lighting
techniques, studio workflow or the fundamentals of building a
successful brand, her mission is to help you be the best
photographer you can be. 


In This Episode You'll Learn:


How Sandra got her unconventional start in photography

The hardest part about photography for Sandra to learn

Who convinced Sandra to start getting serious with
photography

How Sandra booked her first client

What is branding in context for photographers

Mistakes Sandra has made in her own branding

The biggest misconception photographers have about branding

Commonly bad branding info Sandra hears being taught to new
photo new photographers

The best investment Sandra has ever made to improve her
photography

What beginners need to be focused on when getting started
with branding

Branding mistakes Sandra sees established photographers
making

Examples of photographers doing a great job with branding

Why you should spend time branding yourself even if
photography is just a hobby

What is a rebrand

How branding can make us more money



Resources:


Sandra Coan’s Photography Website

Sandra Coan’s Photography Education Site

Sandra Coan on instagram



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Thanks for listening & keep shooting!