153: How to Stand Out as a Photographer in a Saturated Market

Now more than ever it is hard to stand out as a photographer.
Anyone can create amazing photos with the phone in their pocket.
So how to you stand out and become the photographer you are meant
to be?


Know that gear does not matter. Like I said earlier incredible
photos can be taken with a telephone. You need to have an
understanding of the most basic elements in photography before
you can move on and start your journey to stand out.


Learn about my mini course “Conquer Your Camera” here


https://learn.beginnerphotographypodcast.com/p/conquer-your-camera


 


Once you understand the basic elements of photography you can
move on to taking the steps to stand out.


Step 1: Develop your Style


You do not pick your style, your style picks you. It can not be
created just refined by taking thousands and thousands of photos.


Step 2: Focus on ONE THING


Don’t be a jack of all trades. Focus on one thing and go deep.
Don’t be a portrait photographer, be a lifestyle portrait
photographer for families with multiple foster children over 7
years old. Don’t worry about the clients you are cutting out.
McDonalds is the most profitable resturant in the world and is
not worries about those people who want tacos.


Step 3: Charge More


If budget was not an issue would you rather hire a $500 wedding
photographer or a $5000 wedding photographer? Chances are you
would choose the $5000 wedding photographer because even though
you have not seen their photos, they must be better to charge
that much money. It is all perceived value.


Step 4: Care about People


Go 1 on 1 as often as possible. You could pay to have an ad shown
to 2000 people to hire you and 1 might book. But if you were in a
room with 100 potential clients and you talked to them
individually I bet 5 would book you. Take the time to understand
people and they will feel valued and want to help you and share
you with their friends.


 


All of this takes time. I know I still need to work on caring for
people better. But all of this is not possible if you don’t know
the essentials of photography.


Chances are you can not implement all of this tomorrow because
you don’t know who you are as an artist, as a business owner if
thats where you want to go, or how you want to make the world a
better place.


If you have ever been on a shoot and it just wasn’t working and
you didn’t know how to fix it, you need to be working on that
first. Thats step 1. Because if you still get lost just trying to
make sure your photo isn’t way too bright or too dark then
developing your style can not be your priority.


That exact reason is why I have created a mini course called
Conquer your Camera. I dont want you to feel stuck when shooting,
I want to give you a helping hand so this is not your average
mini course.


In Conquer your Camera I go over the essentials you need to know
before moving ahead to the next step.


In Conquer Your Camera you will learn about the 3 most
important ele


Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/


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www.DeliverPhotos.com


Connect with Raymond!


Join the free Beginner Photography Podcast Community at
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https://beginnerphotopod.com/qa

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https://perfectcamerasettings.com/




Thanks for listening & keep shooting!