212: Wendy Yalom - High End Personal Brand Photography: The Next Step in Visual Excellence

Wendy Yalom is a San Francisco based high-end personal branding
photographer who discovered her passion of personal branding
photography after shooting weddings for 10 years. Today we chat
about why she chose to leave her successful wedding photography
business to pursue an unproven path in photography. 


In This Episode You'll Learn:


Why Wendy went to fine art school for photography


If Wendy recommends going to school for photography


Why Wendy left weddings after 10 years to pursue personal
branding photography


The difference between personal branding photography and a
regular portrait session


What Wendy needs to capture at every personal branding shoot
to consider it a success




Premium Members Also Learn:


Why Wendy believes in niching down and is not worried about
turning away clients


The 4 Marketing Misconceptions every new photographer
makes


How to market without selling




Resources:


High-end personal branding photographer Wendy Yalom’s
website




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Thanks for listening & keep shooting!