329: Evan Tanaka - Product Photography: Discovering Your Creative Side

Evan Tanaka is a Los Angeles based product photographer who has
had a meteoric rise in success since starting his photography
studio. Tanaka didn't set out initially to be a photographer but
picked up the craft when starting his own athleisure brand. He
was teaching himself how to take photos and received his first
job even though it was not paid. Tanaka goes on to discuss his
creative journey and what form of education he found helpful to
learn photography. Working with brands like White Claw, Liquid
IV, Cupcake Wines, and One Plus. Today Evan talks about being
open to creative ideas that fulfill you as an artist as well as
capturing images the client needs. Tanaka has no mentor and
hasn't experienced formal education in photography, but through
self-teaching has become well-versed with producing amazing
results in simple setups.

The Big Ideas:


Start with small steps

Learn by solving problems

You are in control of the final image

Be flexible with clients

Start shooting with what you have

Get it right in camera

Get all the details first

Err on the side of making the client happy

Experiment and try new things

Shoot more to get better



Time Stamps


00:03:00 Learn photography through trial and error.

00:06:09 Learn by solving problems.

00:16:48 Have control and be creative.

00:17:03 Explore creative ideas with brands.

00:27:59 Start with camera, subject, shoot.

00:33:01 Get it right in camera.

00:37:03 Get all the details first.

00:43:59 Err on the side of making clients happy.

00:47:39 Experiment and take risks.

00:53:45 Shoot more to improve.



Resources:


Los Angeles based Product Photographer Even Tanakas website

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Thanks for listening & keep shooting!