348: Gary Pope - Harry Potter Weddings: Niching Down and Going Beyond Expectations

Gary Pope is a self-proclaimed Geeky Wedding Photographer. We
discuss the importance of niching down when marketing yourself
and why it’s important to find the right audience in order to
better align with your goals. Gary shares his story of learning
how to use his camera for YouTube videos and taking photos for a
whole year before he realized he loved wedding photography.


Big Take Aways


Find your niche and stand out

Always keep learning

Pay attention to guests

Find a way to stand out

Be a friend with a camera

Serve clients with care

Be polarizing and unique

Be true to your niche

Passion draws people in

Be creative and realistic

Plan ahead for photos

Enjoy your niche passion

Know your worth



Resources:


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Thanks for listening & keep shooting!