Understanding the Product and Audience in Product Photography with Kelly Lawson

#447 In today's episode of the podcast, I chat with product
photographer Kelly Lawson about her journey from healthcare to
photography, navigating the struggles of being a beginner, and
unlocking the potential of photography to revolutionize her
career and creative passions. We cover practical approaches for
securing your first client, marketing, pricing, and understanding
the psychology of photography.


THE BIG IDEAS


Unlocking Your First Client:  Begin by showcasing your
product photography, tag companies in your work, or offer free
shoots for photo credits to secure your first client

Business Savvy: Develop a diverse portfolio for product,
lifestyle, and commercial photography. Choose pricing that covers
expenses and leaves profit.

Mastering Light and Angles: Understand and control light, use
natural light, and optimize positioning to flatter the product in
photography.

Target Audience and Emotions: Focus on appealing to the
target demographic in commercial photography and convey emotions
and perspectives in product photos using camera angles.



Resources:
Follow Kelly on Instagram -
https://www.instagram.com/kellyslawson/
Check out Kelly's Website - https://kellylawson.ca/


Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/


Sign up for your free CloudSpot Account today at
www.DeliverPhotos.com


Connect with Raymond!


Join the free Beginner Photography Podcast Community at
https://beginnerphotopod.com/group

Get your Photo Questions Answered on the show -
https://beginnerphotopod.com/qa

Grab your free camera setting cheatsheet -
https://perfectcamerasettings.com/




Thanks for listening & keep shooting!