Can Your Photography Thrive Without Social Media? with David Enloe

#456 In today's episode of the podcast, I chat with San Francisco
Family Photographer David Enloe about how stepping away from
social media and focusing on personalized marketing strategies
can elevate your photography business. You might discover
unconventional yet effective techniques to grow your client base
and appreciate the art of photography.


THE BIG IDEAS


Embrace Unconventional Marketing: Discover alternative paths
to client engagement without social media; pop-up studios can
work wonders.

Value Personal Space: Comfort in your marketing approach
improves mental energy and creativity; social media isn't
mandatory.

Focus on Quality Content: Strengthen your online presence
with an excellent website and SEO; this attracts more genuine
interest.

Build and Utilize Your Email List: Emails foster a personal
connection with clients; free offers can lead to profitable
relationships.



BEST PRACTICES
Pop-Up Success: Engage directly with potential clients at
public events to build visibility and an email list. Personal
interactions nurture business growth far better than a passive
online presence.Social Media Strategy: Don't spread yourself thin
across all platforms. Choose the ones you enjoy and focus on
building quality interactions. Remember, it's about the value you
offer, not the quantity of posts.Email over Social: For deeper
connections and communication of your art's value, leverage email
marketing. Greater personal space and open rates mean messages
resonate more with potential clients.Embrace Email: Write engaging,
educational, and non-salesy content to keep your audience
interested and informed about your services.Photography Approach:
Focus on capturing genuine moments and interactions. Offer free
social media-sized downloads as a gateway to selling
high-resolution images.Manual Mode: Overcome the fear of manual
mode for better control and consistency in your photographs.
Practice leads to competence and confidence.

Resources:San Francisco Family Photographer David
Enloe's Website


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Thanks for listening & keep shooting!