A Beginner's Guide to Marketing in Photography with Rachael Boer

#458 In today's episode of the podcast, I chat with family,
wedding, and headshot photographer Rachael Boer, who shares how
to turn your photography passion into a thriving business starts
with networking, managing fear, and delivering an exceptional
client experience.


THE BIG IDEAS



Cultivate Passion into Profit: Your enthusiasm for
photography can attract clients; let your passion shine
through.


Embrace the Butterflies: Feeling nervous signals you
care about your work; use it to fuel your drive for excellence.


Client Experience is King: Provide memorable services
that go beyond the photo, making your business unforgettable.


Marketing is a Relationship Game: Build genuine
connections and watch your client base grow organically.



PHOTOGRAPHY ACTION PLAN



Build Your Portfolio: Arrange free photo sessions with
friends and family to showcase your skills across a variety of
subjects and settings.


Develop Networking Skills: Attend local networking
events, such as those hosted by the Chamber of Commerce, to
connect with potential clients and other professionals.


Overcome On-site Challenges: Practice shooting in
unfamiliar environments, such as friends' homes, to become
adaptable to varied lighting and space conditions.


Market Your Services Creatively: Start gathering
business cards at events and add new contacts to your mailing
list for ongoing communication about your services and special
offers.


Invest in Self-Education: Dedicate time each week to
reading books or online resources that cover both the technical
aspects of photography and business operations, including
marketing and sales.



Resources:


Rachael Boer's Website and Educational Resources:
http://rachelboer.com



Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/


Sign up for your free CloudSpot Account today at
www.DeliverPhotos.com


Connect with Raymond!


Join the free Beginner Photography Podcast Community at
https://beginnerphotopod.com/group

Get your Photo Questions Answered on the show -
https://beginnerphotopod.com/qa

Grab your free camera setting cheatsheet -
https://perfectcamerasettings.com/




Thanks for listening & keep shooting!