Harnessing Your Unique Personality in Photography with Julie Christie

#459 In today's episode of the podcast, I chat with Julie
Christie about creating engaging content, especially for family
photographers. We discuss the impact of connection content,
building trust with the audience, and the value of authority
content. You'll learn how to develop a photography brand with a
personality, appeal to introverts in business, and strategically
navigate the balance between connection and sales content in your
marketing efforts.


THE BIG IDEAS


Connection Content: Share glimpses of your values and
personality without revealing private details to build trust and
likability with your audience.

Brand Personality: Create a photography brand that reflects
your values and personality, emphasizing connection with the
audience over price or quality.

Introverts in Business: Market with integrity, emphasize
empathy, and cater to like-minded introverts in your marketing to
build trust and loyalty.

Authority Content: Utilize website for authority content to
address buyer's questions and concerns, efficiently converting
them into customers.



Implementation Plan:
1: Create Connection Content:
Julie emphasizes the power of showing your personality and values
through connection content to engage your audience, especially
for family photographers. This approach helps clients feel like
they know you, which can be a strong factor in their decision to
book your services. Photographers can harness this insight by
showcasing behind-the-scenes snippets of their work life, sharing
personal but not private anecdotes, or even their philosophy on
capturing precious family moments.
Exercise: Share a brief story or insight on your social
media that relates to why you love capturing family moments. It
could be a throwback to your childhood family photos, a recent
warm interaction with a client, or why you cherish the candid
in-between moments. This helps potential clients see the person
behind the lens and fosters a sense of familiarity and trust.


2: Showcase Authority:
As per Julie's experience, authority content might not rake in
high engagement but is crucial for conversion. It establishes you
as a knowledgeable expert, which can be especially persuasive
when potential clients are considering who to trust with their
memories.
Exercise: Write a blog post or create an infographic for
your website that answers a common photography-related question
you've encountered, such as "How to prepare your kids for a photo
session" or "The best time of day for outdoor family photos."
Include helpful tips that showcase your expertise and experience.


3: Embrace the Learning Curve: 
There are so many advantages to the mistakes you make in the
journey of growth as a photographer. For new photographers, this
lesson is vital: being unafraid to make and learn from mistakes
is what ultimately refines your craft.
Exercise: Select a past photo that you're not particularly
proud of and analyze it to understand what didn't work. Then,
attempt to recreate the shot by applying your new knowledge and
skills.


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Thanks for listening & keep shooting!