Navigating Price Increases in Your Photography Biz with Annemie Tonken

#495 In this episode of the podcast, I chat with Annemie Tonken,
a passionate family photographer who transformed her career by
shifting from wedding photography to a more flexible
family-focused business. Annemie shares her journey of setting
the right pricing, creating a luxury client experience, and
navigating the challenges of in-person versus online sales. Her
story will encourage you to reconsider your pricing model, refine
your sales approach, and embrace having consistency in your
business strategy.


THE BIG IDEAS



Pricing Adjustment Journey: Adjust your rates after
understanding your business costs and client needs. Finding
your pricing "happy place" ensures sustainability.


Consistency in Business Strategy: Fully commit to a
cohesive strategy. Piecing together different tactics may
create a disjointed "Frankenstein" business.


Educating Clients: Gradually guide clients through the
decision-making process with clear, segmented information to
prevent overwhelm and foster better decisions.



PHOTOGRAPHY ACTION PLAN



Evaluate Your Pricing: Analyze your cost of doing
business to determine a sustainable pricing structure.
Gradually adjust your rates to align with client expectations
and your financial goals.


Enhance Client Experience: Implement personal sales
strategies, offering tangible products to enrich the client
experience. Provide a seamless and luxury experience, from
consultation to final delivery.


Simplify Your Sales Process: Utilize online gallery
software to simulate in-person sales experiences, maintaining
client engagement. Set specific time limits for purchasing
decisions to create urgency and drive sales.


Educate Through Communication: Engage in pre-booking
conversations to understand and address client concerns. Use
personalized videos and timed galleries to guide clients
through the purchase journey.


Consistency in Strategy: Choose a single business model
(in-person sales or all-inclusive) and commit fully to its
execution. Avoid mixing different strategies to ensure a
streamlined approach that clients can trust.



Resources
Listen to the This Can't Be That Hard Podcast -
https://www.thiscantbethathard.com
Download Annemie's free guides -
https://www.thiscantbethathard.com/bpp
Follow Annemie on Instagram -
https://www.instagram.com/thiscantbethathard_/


Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/


Sign up for your free CloudSpot Account today at
www.DeliverPhotos.com


Connect with Raymond!


Join the free Beginner Photography Podcast Community at
https://beginnerphotopod.com/group

Get your Photo Questions Answered on the show -
https://beginnerphotopod.com/qa

Grab your free camera setting cheatsheet -
https://perfectcamerasettings.com/




Thanks for listening & keep shooting!