Booking Strategies to Attract Ideal Photography Clients with Michael Sasser

#505 In this episode of the podcast, I chat with Michael Sasser,
an influential boudoir photographer dedicated to capturing
natural beauty and challenging negative self-perceptions. Michael
shares his journey, revealing how authenticity and emotional
connection form the cornerstone of his work.


THE BIG IDEAS



Building Trust: Creating meaningful connections with
clients enhances comfort and authenticity in photos.


Natural Beauty: Emphasizing minimal editing preserves
the true essence of your subjects. 


Emotional Connection: Understanding client motivations
ensures a personalized and impactful experience. 


Market Challenges: Highlight client reviews and real
interactions to promote boudoir photography effectively.



PHOTOGRAPHY ACTION PLAN
Create a Comfortable Environment: Engage in genuine
conversations to understand your client's insecurities and
aspirations. Show images during the shoot to build trust and create
a bond.Focus on Natural Editing: Limit your use of Photoshop
to preserve natural features, including imperfections. Improve your
in-camera skills to reduce the need for heavy
post-processing.Develop Effective Communication: Use phone
calls or personal emails to deeply understand client motivations.
Craft email content that addresses common client concerns and
reassures them.Build a Robust Portfolio: Showcase a variety
of authentic, minimally edited boudoir images. Include client
testimonials and detailed experience stories to attract new
clients.Implement a Strategic Booking System: Set limits on
the number of shoots per month to maintain quality and manage
demand. Use a waitlist to create anticipation and ensure you work
with ideal clients.

RESOURCES:
Visit Michael Sasser's Website -
https://sasserstillsboudoir.com/
Follow Michael Sasser on Instagram -
https://www.instagram.com/sasserstillsboudoir/


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Thanks for listening & keep shooting!