Secrets to Photo Business Success with Mary Fisk-Taylor

#507 In this episode of the podcast, I chat with Mary
Fisk-Taylor, an inspiring family portrait photographer and former
president of the Professional Photographers of America (PPA).
Mary discusses the pitfalls of comparison in the photography
industry, stressing the importance of setting and focusing on
personal goals. She shares insightful stories about adapting her
business during the pandemic, highlighting the shift to online
consultations and maintaining quality service. 


THE BIG IDEAS



Overcome Comparison: Avoid comparing yourself to others;
focus on your unique goals and progress.


Maintain Quality: Ensure your online sales and
consultation processes mirror the quality of in-person
experiences.


StoryBrand Framework: Make your clients the hero by
telling a relevant and compelling story in your marketing.


Adapt and Thrive: Use downtimes to refine your business,
focusing on development and leveraging modern tools.



PHOTOGRAPHY ACTION PLAN
Refine Online Sales Process: Create a structured virtual
consultation script to maintain high-quality client interactions.
Prepare physical sample kits to send to clients, enhancing the
virtual experience.Develop Client-Centered Marketing: Craft
a brief story loop that makes your client the hero and addresses
their needs. Update your website to reflect this narrative,
ensuring clarity and engagement.Participate in Professional
Communities: Join the Professional Photographers of America
(PPA) to access resources, support, and educational events. Engage
in local photography groups for networking and peer
feedback.Implement StoryBrand and Profit First: Read and
apply the principles from "StoryBrand" and "Profit First" to create
effective marketing and financial strategies. Introduce
profit-first bank accounts to manage your finances better and
ensure business sustainability.Enhance Virtual Experiences:
Use Pro Select for virtual image displays to give clients a
professional and immersive viewing experience. Incorporate
personalized touches like curated sample boxes and custom snacks to
make online consultations special.

RESOURCES:
Visit Mary Fisk-Taylor's Website -
https://www.maryfisktaylor.com/
Follow Mary Fisk-Taylor on Instagram -
https://www.instagram.com/maryfisktaylor/


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https://perfectcamerasettings.com/


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www.DeliverPhotos.com


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https://perfectcamerasettings.com/




Thanks for listening & keep shooting!