MART VIRKUS.   All about CRO – conversion rate optimization

All about conversion rate optimization with Mart Virkus, previous
Marketing Team Lead at Toggl and current Growth Marketer at
Contentfly.





•  When should one start with CRO?


•  How to understand the customer journey?


•  How to prioritize experiments?


•  Where to store the lessons learned?





Additionally, Mart disclosed his percentage of failed experiments
(and how to avoid feeling demotivated) and his absolute favorite
source of CRO knowledge. Enjoy the episode!





Mentioned tools:


•  Hotjar


•  Google Optimize


•  CXL A/B test caclulator


•  Respondent.io


•  Perfect recall


•  Optimizely


•  Notion





Recommendations:


•  CXL blog





The episode was hosted by Marelle Ellen, CMO of Promoty, and
Andreas Unt.