MINI-PODCAST I Fiona Alston, Danielle Coimbra – Earned vs paid media coverage

We’re talking media coverage – both paid and earned – with
journalist Fiona Alston and Danielle Coimbra, Head of PR at
PRNEWS.IO.





•  When to add paid media to the mix?


•  What should be the budget for that?


•  How much does an article in Forbes cost?


•  Tips on getting media coverage





This is a mini-podcast series featuring hands-on marketing
insights from the partners of the grit. conference. 





Join us at the “How to Get Media Attention: Do's and Don'ts
Straight from Journalists” event on 17th June in the PRNEWS.IO
office. Get your ticket: www.gritconf.com





Enjoy the episode!








Recommendations:





•  “Who Can You Trust?” by Rachel Botsman


•  PESO model





Montage: www.ialstudio.ee





The grit. podcast is hosted by Marelle Ellen and Andreas Unt.