BOKU (FORTUMO).   Mattias Liivak – enterprise marketing and getting world-level customers

In the first grit. podcast live, we discussed marketing with
Mattias Liivak – the previous Head of Marketing & PR at
Fortumo, one of the most successful startups in Estonia.





• the strategies of account-based marketing;
• getting customers like Google, Amazon, and Spotify;
• announcing an acquisition;
• the lean way of launching new products;
• and many more.





In 2020, Fortumo was acquired by Boku, and today, Liivak serves
as VP of Growth Enablement in Boku.





Enjoy the episode!





Mentioned tools:


•  UpWork


•  Mention.com


•  Overloop





•  Reforge framework – Part 4: Get Out of the ARPU-CAC
Danger Zone with Channel Model Fit


•  Farnam Street blog – blank sheet method





grit. live was a part of the Aparaadio podcast festival. The
episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas
Unt.