MINDVALLEY.   Marisha Lakhiani – growth tactics of the world’s leading personal growth platform

We’re chatting with Marisha Lakhiani, VP of Marketing at
MindValley – one of the world’s leading personal growth
education companies.


Not only do they have 10 million students worldwide – but
they also have customers who love the platform so much that they
have their logo tattooed on their bodies.





Topics discussed:


• Measuring ads return


• Tricks and tips for YouTube ads


• Growing one’s YouTube channel


• Monetizing the email list


• Referrals and growth loops





Additionally, we discussed marketing psychology, YouTube video
optimization, and their “world-class” testing protocol. Enjoy the
episode!





Book recommendation:


•  “Influence” by Robert Cialdini





grit. podcast is hosted by Marelle Ellen, CMO of Promoty, and
Andreas Unt.