How Becoming the Best in the World Is Easier Than You Think

There’s can only be one best in the world, and it had better be
you.9


Whether it’s your business, your podcast, your book, or anything
else, if you’re not competing to be the single best in the world
at what you do, why are you trying?


Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.


Of course, that’s a lot of pressure.


If there can only be one best in the world, to become that
singular talent will no-doubt require you to forsake everything
else in your life in pursuit of attaining that status, if you can
even muster the motivation to start down the road against such
odds in the first place.


But maybe Best in the World
isn’t an absolute, objective title.


Maybe you can choose to redefine what you want to be best in the
world at, and drill down until it becomes not only attainable but
inevitable if you choose to focus single-mindedly on the niche
you choose to carve out for yourself.



Think about the best swimmer in the world.


Chances are your brain immediately jumped to Michael Phelps, and
for good reason. He’s not only the most decorated international
swimmer of all time but the most decorated Olympian of any
kind.



But if you look at his finishing results, you’ll see that while
he was flat out dominant in some categories of races, he failed
to medal in some, and didn’t even compete in others.


While Phelps might be the hands-down best in the world at the
200m butterfly, he’s not even in the conversation for the 400m
freestyle, in which his best international placement was 18th.


And this is all in the pool. What about open water, endurance
swimming?


Depending on your worldview and the boundaries and criteria you
use to judge a given pursuit, there are many potential Bests in
the World.


This is an exciting proposition.


Instead of competing against everyone else in the world who does
the same thing you do, you can choose to narrow your focus on who
you serve, and thus thin out your competition.


Narrow your focus far enough and you may find yourself as the
only one choosing to compete to be the Best in the World for
those people.



Narrow Your FocusOf course, being the Best
in the World at something for which people are unwilling to pay
for, or which lacks an audience big enough to support you, Seth
Godin’s Minimum Viable Audience, doesn’t do you any good if
you’re hoping to support yourself based on your work.



But narrowing down your focus to the point at which you have the
ability to conceivably become the Best in the World at a certain
pursuit, to a certain group of people is the starting point for
creating something worth talking about.



As you drill down you might find a point at which you are already
the Best in the World. If this audience meets the Minimum Viable
Audience, your job is to double down on them and get the word out
that you exist specifically to serve them.



If they don’t meet the Minimum Viable Audience, you’ll need to
expand your focus outward, degree by degree until you find an
audience that does meet that threshold.



You may no longer be a Best in the World front runner at this
point, but if you’re willing to put in the work, you probably can
be.



Incumbent Bests in the World in many niches are often generic,
mass-market providers only claiming the top spot in that niche
because no one has yet come along and spoken to that specific
group of people directly and intimately.



This is your opportunity.



Key Takeaways For Becoming The Best In The World


1. By refusing to narrow your focus to a specific niche, you're
choosing to compete with everyone. If you're competing with
everyone, you can't win.



2. Narrow your focus by using a combination of both demographic
and psychographic variables that appeal to you to define your
target audience.  



3. If your result is not a minimum viable audience, one that can
conceivably support you in your work, start widening your focus
to include more people in your target group.


4. Once you have your target group identified, do everything in
your power to become the best option available to that group of
people. 



5. When you're the best in the world for a specific group of
people, you can get them better results, charge more, and support
them more holistically than clients and customers who fall
outside your target group.



Which group of people are you aiming to be the best in
the world for? Leave me a voice message
to have your response featured on an upcoming
episode.



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