Grow Your Audience by Tapping Into Corporate Employee Wellness Programs with Ash Dey

Workplaces are going through a wellness revolution. And while
organizations rely on partner practitioners to help facilitate
their employee wellness programs, individual practitioners are
often unaware that these opportunities exist. It takes the right
know-how to learn how to pitch these workplaces with your
wellness offerings, but by doing it right, you can tap into a
whole new captive audience. 






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


Learn which types of practitioners and wellness services
businesses are looking to bring into their company (5:28)

How to structure and price your wellness offerings to speak
the language of business (13:14)

Tips for finding and measuring your best results in both the
short term and the long term (20:43)

Who you should be looking for when making your pitch to a
company (23:10)

What you can do as a practitioner to increase the value of
your offerings to a business (31:02)







What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



Supporting a Community While Growing Your Business


Ash Dey is passionate about building communities and a sense of
belonging in the workplace. Founder of the wellness company
OpenMind, Ash works to bring wellness practitioners, communities
and companies together to deliver inclusive wellbeing programs
for employees. He connects workplaces with care programs to help
practitioners capitalize on partnerships, bring workplace
wellness accessibility to major companies, and foster a greater
sense of community and togetherness throughout employers in the
UK. 



Wellbeing Is Now on the Agenda
The Covid-19 pandemic has workplaces
around the world focusing on how they can actually do something
to help their employee's wellbeing. Whether that is through
workshops, speaking engagements, or one on one training,
workplaces are finally realizing the long term financial and
emotional benefits of taking care of their employees.





When pitching your services to a business, it is important to
focus on the value you are adding, rather than your price point.
By pitching from a place of ‘this is a cost-saving to your
business’ rather than ‘this is going to cost you money’, you can
demonstrate your immediate return on investment and your ability
to build up a wellness program based on what their employees
need. 





Building Better Through People, Purpose, and
Planet


When pitching yourself to a company or corporation, it is
important to focus on the challenges they are having right now
and how you can position your services to build connectivity
among their companies peers. A great way to narrow down on this
is by asking the employees for feedback, an opportunity many
practitioners miss. 





Ash is all about having a positive impact on the workplaces he is
supporting, the wellness practitioners he is connecting, and the
planet as a whole. By removing accessibility barriers, connecting
with a company directly through your pre-existing community, and
introducing wellness programs into workplaces, you too can
support your business more collaboratively and have a positive
impact on your lead generation. 






Have you ever considered sharing your offerings with a
small, medium, or large company? How does your wellness business
work to have a positive impact on the people, purpose, and planet
you serve? Share your thoughts with me in a
voice message here. 



Links & Resources
Audience Growth Through Podcast Guesting Mini-Course


OpenMind Wellbeing 


Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter


Follow Ash on LinkedIn | Twitter 


Mind - the mental health charity


Deloitte Mental Health and Employers Jan 2020 Report


Business in the Community









Related EpisodesBBWB 018: How Business
Growth is Tied To Personal Growth with Stephanie Bellinger


BBWB 022: How To Create a More Diverse, Equitable & Inclusive
Wellness Biz






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