How To Land Big Media Features as a Wellness Business Owner w/ Cher Hale of Ginkgo PR

Has a fear of rejection, imposter syndrome, or just a lack of
understanding as to what exactly Public Relations (PR) is and how
it can help grow your business, held you back from pursuing
something you know is important?


I was feeling this way when it comes to PR as well, but as Cher
Hale knows, often the only thing holding you back from pursuing
PR and landing media features is you. In this episode she shares
how to go about pitching everyone from podcast hosts, to print
media and beyond.


Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


How to get over your self-doubt and embrace your expertise
when it comes to PR (6:17)

Tips for using PR to gain exposure, grow your audience base,
and capitalize on your ROI (10:01)

The first steps you need to take to land media features or
podcast appearances on your own (12:04)

Mindset tricks to help you embrace rejection and continue to
put yourself out there (21:03)

What our responsibility is as small business owners and
entrepreneurs to serve our communities (27:12)




About Cher Hale & Ginkgo PR


Cher Hale is Taiwanese, Black, and American, and was sick of
seeing people who looked like her being underrepresented in the
media. So she decided to do something about it. 


That something was Gingko PR, a PR agency focused on highlighting
marginalized and underrepresented voices in the media. Cher is
one of the best and most knowledgeable people on the topic of PR
that I know, and she is here today to share whats she knows so
that you can start making Public Relations work for you.



The Key to Effective PR Is Understanding Your
Audience
Despite what you might initially think, PR is not just for
experts and celebrities. PR can help business owners at all
levels spread their message further, grow their audiences, and
bring in new clients and customers.


The first step to creating the foundation of a successful PR
campaign is building an authentic relationship with your existing
audience. This will help you get clear on the problems you are
best positioned to solve, and the messaging that resonates with
your ideal clients and customers.


Once you're clear on who you're looking to get in front of, and
the messaging that will attract them to you, you're ready to
start pitching.



Making Rejection Work For You


Of course, the idea of putting yourself out there and pitching
your ideas can be really scary.


But as Cher prompts us, have you ever considered a time in your
life where rejection has actually helped you rather than hurt
you?


Facing rejection is a necessary part of the PR process. Only by
embracing rejection rather than running from or avoiding it will
you be able to continue to pitch publications and podcast hosts
and understand that the rejections aren't personal. Most likely
the timing or messaging is off for that particular publication.


Cher’s offers tips on making peace with rejections, creating the
perfect pitch, leveraging successful media features to get
additional value out of them, and maximizing the ROI of your
media efforts.


Like she says, you do know what you are doing, and you are good
at this, and with a little help, you can make your PR efforts
work for you to spread your message, empower others, and create
the impact you want to see in the world.



What's something you've learned recently that has changed
the way you run your business? Leave me a voice
message to have your response featured on an
upcoming episode.


Links & Resources


Learn how to grow your audience through podcast guesting
with my free Mini-Course



Get Cher’s Free Pitch List Here


Ginkgo Public Relations Website


Follow Gingko PR on Facebook | Instagram



Come say hi to Jeremy on Twitter | Instagram | Facebook



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