How Jen Used Podcasting To 10x Her Practice's Revenue in 6 Months w/ Jennifer Fugo

One of the most frustrating parts of running a business is
creating an offer that you know is perfect for your audience, but
struggling to get anyone to take you up on it. Jennifer Fugo has
been there and knows this annoyance first hand. 


In this episode she shares how she turned things around for her
business after years of frustration, and used podcasting to build
up a client pipeline that 10xed her revenue and continues to feed
ideal clients into her business.


Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


The importance of testing out your ideas before making a
major brand change (7:20)

What you need to know when trying to monetize your podcast
(9:21)

Four ways that you can maximize your ROI and start seeing
results quickly (14:46)

Why you need to meet people where they are and truly listen
and emphasize with their problems (21:20)

How having a strong network of supportive colleagues can help
open doors for your business (30:35)




What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



Maximizing Your Revenue with Jennifer Fugo


Jen has been running an online business since 2009. And although
she thought she was doing everything right the first time,
hindsight, generous advice from others, and continual hard work
and experimentation have all shone a light on some of the things
she was doing that were really holding her business back from
achieving it's potential.


While her business is thriving now – increasing her practice's
income by 10x in just 6 months – that wasn't always the case.



Creating a Compelling Offer Starts With Understanding
Your Your Audience


One of the keys to Jen’s business transformation has been market
research and identifying a gap in her niche market.


This knowledge is essential to understanding your audience and
understanding how you can help 'co-pilot' them to the success
they're looking for. By approaching your audience with empathy,
understanding, and patience instead of simply feeding them what
you think is best,  you have a much higher chance of
building a loyal audience of raving fans, clients, and customers.



How To Make More Money in Your Wellness Business


Once you're clear on where your audience is at and what they're
hungry for, you have the ability to create an offer that is truly
compelling to them.


Once you have that, the next step to scaling your business is
increasing your exposure and feeding people into your businesses
trust system (more on that in Episode 2). 


Podcast guesting, social media, pitching to the press, and
creating a supportive community with your peers are all fantastic
resources to help you gain engagement and start making more
money. No matter how you choose to do it, this process takes
time. Jen is a fantastic example, however, of how your business
can take off and achieve massive growth once the right pieces are
in place.



Looking back, what's something you now realize was
holding you back in your biz, and what did you do to change
it? Leave me a voice message to
have your response featured on an upcoming
episode.


Links & Resources


Learn how to grow your audience through podcast guesting
with my free Mini-Course



Skinterrupt


The Healthy Skin Show Podcast


Join Jen’s Inner Circle Facebook Group


Follow Jenn on Facebook | InstagramHelp A
Reporter Out (HARO)



Come say hi to Jeremy on Twitter | Instagram | Facebook



Podcast production & marketing support by our incredible team
at Counterweight Creative
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